A portable beach pole consists of a pole and a support base. The support base can be separated from the pole, and the pole itself can be separated into two or more pole pieces along its length, so that the support base and pole pieces can be easily transported from home to car to beach, in a bag. One or more of the pole pieces includes integral hooks from which wet beach towels, clothing and other items such as toys, food/beverage bags and beach bags may be hung. The pole pieces and support base can be quickly assembled into the beach pole, whereby the beach pole can be just as quickly disassembled. The support base provides a sturdy and secure structure for maintaining the beach pole vertical and in place.