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US Patent 11956490 Systems and methods for client-based addressable advertising

Patent 11956490 was granted and assigned to TiVo on April, 2024 by the United States Patent and Trademark Office.

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Patent abstract

In accordance with the present invention, systems and methods that allow a television broadcast facility or a headend to insert in-band messages, where the inserted message allow receivers to switch to, insert, or otherwise show addressable advertisements to its viewers.

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