A target tracking method is provided for a computer device. The method includes determining a target candidate region of a current image frame; capturing a target candidate image matching the target candidate region from the current image frame; determining a target region of the current image frame according to an image feature of the target candidate image; determining motion prediction data of a next image frame relative to the current image frame by using a motion prediction model and according to the image feature of the target candidate image; and determining a target candidate region of the next image frame according to the target region and the motion prediction data.