US Patent 11966957 Methods and systems for modular personalization center

The present disclosure provides a system for providing personalization for a target website. The system comprises: an artificial intelligence (AI) engine including one or more machine learning algorithm trained models for providing one or more personalization features; and a personalization module configured for integrating the one or more personalization features into the target website, wherein the one or more personalization features are rendered within a popup widget displayed over the target website.