Patent attributes
The present invention is an improvement for retail customer experience. Stores that use an Electronic Shelf Label to displays a price (also known as ESL) need an apparatus to draw a customer's attention to products on sale or promoted. The invention is a flag for indicia that quickly attaches to ESLs with an elastic. The flag's indicia increases the ESL's visibility to shoppers and store personnel, and makes the product more noticeable. The flag can be made out of one piece of material or two, and can accommodate indicia. The flag can also incorporate a mechanical gripper to hold indicia. The flag can be installed or removed very simply with one hand, and self-adjusts to be congruent to the ESL, without any obstructions that would cause the flag to be dislodged by an accidental bump from a shopper or cart. The flag can be made of any printable material.
