Disclosed herein are various embodiments for a sensitive data management system. An embodiment operates by receiving a web form from a transaction account of a web application associated with a first user, the form indicating a request for sensitive information of a second user. A request for an authorization to release the sensitive information to the web application. The authorization from the second user to release the sensitive information to the transaction account associated with the first user is received. The web form is populated with the sensitive information of the second user responsive to receiving the authorization from the second user to release the sensitive information, and the populated form including the sensitive information of the second user is provided to the web application.