Is a
Patent attributes
Patent Jurisdiction
Patent Number
Patent Inventor Names
Barkha Saxena0
Ankur Uttam0
Gautam Michael Golwala0
Date of Patent
April 30, 2024
0Patent Application Number
175795700
Date Filed
January 19, 2022
0Patent Primary Examiner
Patent abstract
Various implementations for multitouch attribution are described. One example method includes receiving a plurality of channel data associated with a first channel and second channel, determining conversion data for the first channel and the second channel using the plurality of channel data, receiving a first touch event and a second touch event associated with a first channel and a second channel, determining a first attribution for the first channel using a first touch event and the first channel data, determining a second attribution for the second channel using a second touch event and the second channel data, and determine an item conversion strategy using the first attribution and the second attribution.
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