Patent attributes
Technology is disclosed for controlling the processing of electronic communications on computing devices. An electronic communication is processed to determine mentions in the message body indicating recipients of the communication. A point-of-view (POV) is determined for each mention, with respect to recipient(s), as second-person or third-person POV. The communication is parsed into sections, and the mentions that are associated with each section are determined. Based on the POV for a mention associated with a section, it is determined that the section is directed to the recipient(s) indicated by the mention, if the POV of the mention is second-person POV, or the section is relevant to the recipient(s) indicated by the mention, if the POV of the mention is third-person POV. Additionally, an enhanced communication data is generated indicating the sections and corresponding POVs of mentions associated with the sections, and used to provide a personalized computing experience to users.