A method, system, and computer program product for consent and content template mapping are provided. The method identifies a content type within a content template. A set of content categories is identified that is associated with the content type. One or more consent templates are identified as associated with one or more of the content type and the set of content categories. The content template is mapped to the one or more consent templates to generate a consent template graph. The method provides a multimedia message to a user based on a consent template associated with the user and the content template.