An embodiment hook assembly for a door curtain to be installed on a door panel of a vehicle, the hook assembly includes a hook body installed to penetrate a through hole formed in the door panel, and a hook pin having an upper end hinge-connected to an upper portion of the hook body, wherein in a state in which an upper portion of the hook pin is completely inserted into the hook body, a part of the hook body is in an opened state and the hook body is locked to a circumference of the through hole such that the hook body is fastened to the through hole.