Patent attributes
Provided are techniques for mode-specific search query processing. A current search query is received from a user, where the user has a user profile, and where the user profile has a public portion and a private portion. A query mode and a query context for the current search query are determined. In response to determining that the query mode is a guided mode, the current search query is rewritten based on the query context, the private portion of the user profile of the user, and the public portion of each corresponding user profile of each of one or more search influencers to generate a first rewritten search query; the first rewritten search query is executed to generate first search results; and the first search results are returned. In response to determining that the query mode is one of a public mode and a private mode, the current search query is rewritten based on the query context and the private portion of the user profile of the user to generate a second rewritten search query; the second rewritten search query is executed to generate second search results; and the second search results are returned.