Patent attributes
Differentiated message presentation in a communication platform is described. In an example, a message to be posted to the communication platform can be received, wherein the communication platform is associated with a plurality of users that are permissioned to access content associated with the communication platform. In an example, a first user profile of a first user of the plurality of users can be associated with a first characteristic of the first user and a second user profile of a second user of the plurality of users can be associated with a second characteristic. Techniques described herein enable differentiated presentation of the message, in respective user interfaces of the communication platform, based at least in part on the first characteristic and the second characteristic.