A machine learning model supported trend detection engine can be available via an application programming interface to business or community planners to evaluate the potential for new plans or ventures. The model can be based upon transaction trends and available merchant data from transactions such as location, time, merchant type, and transactions history longevity from particular retailers. The model can generate a dashboard that shows past performance, predicted future performance, trends, similarity between businesses, and profitability. The new plan or venture can be correlated with other retailers that have been established and successful under a similar model and located near another retailer similar to the new plan or venture.