Patent attributes
Disclosed herein are systems and methods for providing contextualized reviews. A customer can make a review, such as reviewing a product or a business, outlining their experience. To provide additional emotional context, biometric data can be obtained and compared to the customer's historical biometric data. Upon determining that the biometric data has deviated from the historical biometric data, the review data from the review can be revised to include a notification. The customer can also be alerted and warned to not post the review if their emotional state is found to be negative. The process can be repeated on a plurality of customers opted-in to the contextualized review system. For the plurality of customers, a plurality of reviews can be analyzed for a business or service provider by, for instance, emphasizing emotional reviews, ranking the reviews, or filtering out non-emotional reviews.