Disclosed is a display stand, including a moving unit configured to extend in a direction perpendicular to a first link configured to extend from one side of a monitor fixing unit, and an elevating unit including a housing configured to have an elevating hole formed therein so that the moving unit is inserted into the elevating unit therethrough, a support member installed in the housing so that the moving unit is movable in a lengthwise direction of the housing and configured to extend in a direction perpendicular to a floor surface, and friction units configured to surround the support member, to have one surface coupled to the moving unit and a plurality of friction members, and to come into contact with an inner surface of the housing.