Patent attributes
The present invention relates to a flexible display device and a control method therefor. The flexible display device comprises: a body part having a polygonal column shape; a flexible display unit which is configured to be inserted into the body part or withdrawn from the body part, while being deformed by an external force; a rotary member which is rotatably installed inside the body part and makes the flexible display unit become rolled or unrolled along the outer surface; a conductive member which is installed and fixed to the bottom surface portion inside the body part and contacts the flexible display unit to apply a touch input; and a control unit which sets an externally exposed region of the flexible display unit as an active region on the basis of the touch input applied to the flexible display unit.