US Patent 12067149 Embedded metadata for data privacy compliance

Use of embedded metadata for data privacy compliance is provided. In a data store, self-managed data is maintained including metadata specifying retention policy data. Responsive to a self-update to scrub PII from the self-managed data being indicated by the retention policy data, the PII is removed from the self-managed data maintained by the data store. Responsive to a self-update to delete the self-managed data from the self-managed data being indicated by the retention policy data, the self-managed data is removed from the data store.