US Patent 12069328 Audience and artist engagement interfaces

The present technology pertains to artist and audience engagement interfaces and differentiated experiences determining a first segment of user accounts, determining a second segment of user accounts, providing media content to the first segment of user accounts and the second segment of user accounts, monitoring engagement of a user account included in the first segment of user accounts with the media content, based on the engagement of the user account transferring the user account from the first segment of user accounts to the second segment of user accounts and providing additional engagement options to the user account, receiving a communication from the user account included in the second segment of user accounts over a communication channel with the artist, and surfacing the received communication to the first segment of user accounts and the second segment of user accounts.