US Patent 12069339 Creation of channels using pre-encoded media assets

A system is provided for inserting a pre-encoded media asset in a media feed of a first channel based on an input on a notification associated with a media item and a defined selection parameter. Based on the pre-encoded media asset inserted in different channels and the defined selection parameter, a plurality of new channels is created. Based on a re-use of the pre-encoded media asset for one of the plurality of new channels, the plurality of new channels is created independent of an encoding operation prior to a distribution of program streams of the plurality of new channels to a plurality of consumer devices. The plurality of new channels is delivered over a distribution network without being required to be re-encoded.