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US Patent 12073438 Consumer sentiment analysis for selection of creative elements

Patent 12073438 was granted and assigned to Zeta Global on August, 2024 by the United States Patent and Trademark Office.

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Patent abstract

The subject technology predicts consumer sentiment based on demographics and other statics features of the consumer as well as dynamic features generated based on engagement of the consumer with previously presented targeted content. The sentiment predictions are used to recommend and generated new targeted content that is published to the consumer.

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