An apparatus, method and computer program is described comprising: detecting one or more parts of a hand of a user within a first defined distance of a touch sensitive tactile display; determining based, at least in part, on the detected parts of the hand of the user, an expected type of user interaction with the display, including determining an expected number of parts (e.g. digits or fingers) of the hand that will make contact with the display as part of the expected type of user interaction; and providing tactile feedback to the user when the user makes contact with the display dependent, at least in part, on the expected type of user interaction.