Patent attributes
An offer decay generation model determines, for a particular customer, a personalized optimal offer decay curve of an incentive corresponding to a product provided by an enterprise, where the offer decay curve defines a set of decreasing incentive values and respective time intervals during which each incentive value is valid. The offer decay generation model is trained on historical data indicative of customers, customer interactions, offered incentives, resulting outcomes of the incentives, and time intervals elapsing between incentives and resulting outcomes. As such, the optimized offer decay curve is structured to maximize a probability that the particular customer is motivated to accept the incentive offer, purchase a product, and/or further interact with the enterprise during the lifetime of the offer decay curve. The offer decay curve may unique to the individual customer, and may be further customized based on other parameters such as location, time/day/date, inventories, etc.
