US Patent 12081842 Image processing apparatus, image processing method, and program

There is provided an image processing apparatus, an image processing method, and a program that enable display of an advertisement in an appropriate region within a captured image. The image processing apparatus sets, on the basis of density of people in a predetermined region within a captured image, an advertisement display region for superimposition of an advertisement image on the captured image. The present technology is applicable to a television (TV) broadcast system.