A cup and/or food holding tray for stable storage and movement of food/beverage containers, having a center cup basin and periphery cup basins about the center cup basin, wherein each cup basin is capable of receiving and securely holding a food/beverage container. The invention further comprises ribbing between adjacent cup basins. The center cup basin and the ribbing provide for increased structural rigidity of the cup holding tray of the invention. The cup basins are defined by multiple planar support walls.