Patent attributes
Adaptive content masking is provided. Content visibility customizations are applied to a view of shared information by respective participants during screen sharing in a web conferencing meeting using content visibility control settings. Content visibility is adjusted via adaptive learning based on frequency and type of screen sharing previously completed between a content presenter and respective participants of the web conferencing meeting. Content masking is applied adaptively based on monitoring the shared information and correlating the shared information with respective participants by retrieving meeting information prior to the web conferencing meeting and retrieving screen capture attributes from metadata of the web conferencing meeting that are mapped to the shared information being displayed on screens corresponding to respective participants.