Is a
Patent attributes
Patent Jurisdiction
Patent Number
Patent Inventor Names
Steven J. Splaine0
Kevin K. Gaynor0
Narasimha Reddy Goli0
Date of Patent
September 17, 2024
0Patent Application Number
183285510
Date Filed
June 2, 2023
0Patent Citations
...
Patent Primary Examiner
Patent abstract
Disclosed examples include logging impression records corresponding to pingback messages received in network communications from a client device, ones of the pingback messages corresponding to portions of media presented at the client device; determining a duration impression for the media based on the impression records; dividing the duration impression based on media types corresponding to the portions of the media presented at the client device; and determining demographic characteristics for ones of the media types in the portions of the media.
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