US Patent 12096052 Engagement tracking in computer data networks
Patent 12096052 was granted and assigned to Tealium on September, 2024 by the United States Patent and Trademark Office.
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US Patent 12096052 Engagement tracking in computer data networks
Article
Patent abstract
An improved approach to tracking media playback includes tracking logic that is based on abandonment indicators. An abandonment indicator is detected during media playback, such as a user interaction with a computing device that is detected prior to ceasing playback of the media content. Tracking messages are reduced, suppressed, or suspended until an abandonment indicator is detected. After an abandonment indicator is detected, the system quickens, releases, or restart sending tracking messages to a collection system.
Infobox
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Patent Applicant
Current Assignee
Patent Jurisdiction
Patent Number
Patent Inventor Names
Craig Rouse0
Michael Anderson0
Date of Patent
September 17, 2024
0Patent Application Number
178166180
Date Filed
August 1, 2022
0Patent Citations
Patent Primary Examiner
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