Patent attributes
Techniques for generating structured data containers via a communication platform and messaging threads associated with the structured data containers are discussed herein. For example, the communication platform may, in response to receiving a request from a user of the communication platform, generate a structured data container representing a system of record associated with the communication platform, the structured data container containing a plurality of fields and information associated with an interaction via the communication platform. The communication platform may further generate and present, via a messaging thread, the structured data container including the plurality of fields.