Patent attributes
This disclosure describes an online social and collaborative commerce system and method thereof that provides an interactive and virtual personal shopping experience through a platform that facilitates direct selling of products or services. The experience may utilizes a network of independent representatives, consultants or stylist to sell the products or services to consumers or guests. In one illustrative embodiment, information is received from a hostess to begin a direct selling event. A stylist may be matched with the event and a set of hostess' guests are invited. Using this information, a specific website for the event is generated. A stylist portal, hostess portal and at least one guest portal to the specific website is launched for the event. Through the stylist portal, a selection of products or services may be displayed on the at least one guest portal for purchase. The hostess portal may be used to facilitate the event.