US Patent 12108113 Delivery of different services through different client devices

A system is provided that receives a request based on a detection of at least one of digital fingerprints and digital watermarks in media content. The system searches for one of fingerprint information or watermark information in a registry for the at least one of the digital watermarks or the digital fingerprints in the media content, based on analysis of at least one of a context, a user preference, or a defined goal of different segments in programming media content and non-programming media content of the media content. The fingerprint information or the watermark information enables the first processor to keep track of a user engagement with the media content. The fingerprint information or the watermark information is transmitted to a client device. Delivery of a service is enabled by a second processor of the client device via a fulfilment server to perform an action on the non-programming media content.