US Patent 12113682 Machine learning based traffic flow control for adaptive experimentations

Systems and methods for controlling traffic flow for software experimentation are disclosed. An example method includes receiving a first traffic from a first plurality of users to receive an existing feature or a new feature, determining, from the first traffic, a first portion of the first plurality of users to receive the existing feature (with the first portion bounded by a first lower threshold and/or a first upper threshold) and a second portion of the first plurality of users to receive a new feature (with the second portion bounded by a second lower threshold and/or a second upper threshold). The method also includes providing the existing feature to the first portion, providing the new feature to the second portion, receiving feedback from the first plurality of users, and adjusting the first portion and/or the second portion based on the feedback and based on the bounds.