Patent attributes
A methodology is described that provides access to augmented reality components maintained by a messaging server system directly from a third party resource, without having to first launch an associated messaging client (either a stand-alone app or a web-based version of the app). The technical problem of invoking an augmented reality component maintained by the messaging server system directly from a third party app is addressed by permitting third party app developers to include a deep link that references the identification of a desired augmented reality component into their third party resource. The deep link invoked from a third party resource causes activation of the messaging client, loading the augmented reality component represented by the identification referenced in the deep link, and activating, from the messaging client, a camera of the computer device that is executing the third party resource.