An approach for providing real-time feedback during a sports activity (e.g., golf play) based, at least in part, on analysis of sensor information, is disclosed. The approach involves receiving sensor data associated with one or more sensors arranged to track playing technique information of a player engaged in a sports activity. The approach also involves processing the sensor data in real-time to determine the playing technique information. The approach further involves retrieving baseline information for the player. The approach also involves comparing the playing technique information with the baseline information. The approach further involves generating, in real-time with the engagement of the sports activity, an instructional message to modify playing technique of the player based on the comparison. The approach also involves initiating presentation, during the sports activity, of the instructional message to a user interface of a device accessible by the player.