Patent attributes
Systems and methods relating to a keyboard application on a mobile device are disclosed. The keyboard application generates a search query which it sends to a remote server. Data located based on the search query is received from the remote server. The data is associated with a record comprising a record identifier. The keyboard application associates a GUI element of the keyboard application with the record identifier. An input is received corresponding to selection of the GUI element. A unique tracking link is generated comprising a URI and an identifier associated with the selection of the GUI element. The URI is a deep link into an application that can execute on the mobile device. The unique tracking link is stored in a database in association with the record and user identifier and passed to the application to access content of the application.