Is a
Patent attributes
Patent Applicant
0
Current Assignee
Patent Jurisdiction
Patent Number
Patent Inventor Names
Ellen M. Boerger0
Scott W. Cunningham0
Sreedhar Srikant0
Date of Patent
March 1, 2005
0Patent Application Number
096268870
Date Filed
July 27, 2000
0Patent Citations Received
Patent Primary Examiner
Patent abstract
The customer segmentation software according to the present invention automatically finds or creates profiles of prototypical customers in a large e-commerce database. The software matches all existing customer data in the database to one or more of the prototypical customers. The resulting customer segmentation is an effective summarization of the database and is useful for a range of business applications. Applications of the customer segmentation system include the development of customized web sites, the creation of targeted promotional offers and the prediction of consumer behavior.
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