Patent attributes
A container, convertible from a shipping configuration to a displaying configuration, includes a shipping cover and a shipping liner fitted inside the shipping cover. The shipping liner defines a plurality of slots for laterally supporting display packs. The container also includes a display base, which also serves as a lid that fits on the shipping cover after the shipping liner and display packs have been packed therein in the shipping configuration. To convert from the shipping configuration to the displaying configuration, the container is positioned with the display base on bottom, and the shipping cover is lifted from the display base, leaving the display packs neatly in the display base and the shipping liner fixed in the shipping cover.