Is a
Patent attributes
Patent Jurisdiction
Patent Number
Patent Inventor Names
Oumar Nabe0
Balwinder S. Samra0
Date of Patent
November 29, 2005
0Patent Application Number
094745390
Date Filed
December 29, 1999
0Patent Citations Received
Patent Primary Examiner
Patent abstract
Methods and systems for analyzing the success of a marketing campaign by using campaign results and an original campaign database are disclosed. The method includes the steps of profiling results of the marketing campaign against a list of user defined dimensions (analytic models may be used to derive dimensions) and assigning a score to the results of the marketing campaign.
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