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US Patent 6973436 Method for transacting an advertisement transfer

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Is a
Patent
Patent
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Patent attributes

Patent Jurisdiction
United States Patent and Trademark Office
United States Patent and Trademark Office
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Patent Number
69734360
Patent Inventor Names
Roy Shkedi0
Date of Patent
December 6, 2005
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Patent Application Number
094730780
Date Filed
December 28, 1999
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Patent Citations Received
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US Patent 11974025 Targeted television advertisements based on online behavior
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US Patent 11949962 Method and computer system using proxy IP addresses and PII in measuring ad effectiveness across devices
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US Patent 12063395 Smart TV detection of STB user-control screen-area actions related to STB-originated content presentation
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US Patent 12063421 Directing online advertisements based on software observation of presentation of television advertisements
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US Patent 11836759 Computer systems programmed to perform condition-based methods of directing electronic profile-based advertisements for display in ad space
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Patent Primary Examiner
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Jean Dario Janvier
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Patent abstract

A method for transacting an advertisement transfer from an advertisement distributor to a visitor, when a visitor visits a communication node, includes the steps of constructing a visitor profile and broadcasting the profile to at least one distributor. Responses are collected from the at least one distributor and one response is selected. The communication node contracts with the at least one distributor concerning a transference of the advertisement from the distributor to the visitor. The transfer of the advertisement to the visitor is then effected. A device for transacting an advertisement transfer includes a first module for constructing a visitor profile, a second module for broadcasting the profile to at least one distributor and a third module for collecting responses from the at least one distributor. A fourth module selects a response and a fifth module contracts between the node and the at least one distributor of the selected response concerning a transference of an advertisement from the distributor to the visitor. A sixth module effects a transfer of the advertisement to the visitor.

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