US Patent 7055273 Removable label and incentive item to facilitate collecting consumer data

A label and incentive item for collecting data in connection with consumer surveys is provided having a pre-approved incentive card with a base layer for attaching to a product package or release paper. The pre-approved incentive card has indicia printed on its outer side. An outer layer is provided covering at least a portion of the pre-approved incentive card. The outer layer may reproduce indicia on a product package obscured by the label and incentive item. The outer layer may have indicia imprinted on its outer side or inner side, for use as a coupon or other valuable purchasing incentive.