The present invention relates to providing a designer with the tools for the manipulation of differential gloss in halftoned images. A special mask layer is provided for the rendering of desired glossmark image data. The desired glossmark image data is used to select between two halftones with anisotropic structure characteristics which are significantly different in orientation while remaining identical in density. This selection is made for each corresponding portion of primary image data. In this way, a halftone image of the primary image is generated with glossmarks imbedded therein which will display differential gloss without the need for special toners or paper.