Is a
Patent attributes
Patent Jurisdiction
Patent Number
Patent Inventor Names
Michael Neal0
Phil Delurgio0
Date of Patent
August 15, 2006
0Patent Application Number
098494480
Date Filed
May 4, 2001
0Patent Citations Received
Patent Primary Examiner
Patent abstract
A method for providing interface to an apparatus for optimizing a promotion plan for merchandising products, including utilizing a computer-based scenario/results processor within an optimization server to present a sequence of data entry templates to a user, whereby the user specifies an optimization scenario, the optimization server optimizing the promotion plan according to modeled market for the products and calculated demand chain costs for the products, where the calculated demand chain costs include fixed and variable costs for the products; and generating a plurality of optimization results templates and proving these templates to the user, wherein optimum promotion events and optimum supplier offers are presented.
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