Patent attributes
An information playback apparatus includes a storage memory removably attached to a main unit and in which compressed moving image file data are electrically stored; an MPEG decoder in the main unit for reading the data and decompressing it; an NTSC encoder in the main unit for converting playback image data obtained by decompressing the moving image file data into image data in a predetermined output format; an LCD on the main unit or outside of the main unit for displaying the image data in a predetermined display area; and a microcomputer for repeatedly playing back the image data in predetermined units of the compressed moving image file data. An electronic point of purchase (POP) advertising apparatus includes a sensor unit including a sensor for detecting a person and also includes an electronic advertising unit capable of presenting a predetermined POP advertisement in response to detection by the sensor unit. The electronic advertising unit includes a section for storing POP advertisements, a section for selecting a particular POP advertisement of the POP advertisements stored, and a section for outputting the particular POP advertisement in response to a detection signal output from the sensor unit. The electronic POP advertising apparatus is formed to have high reliability and a small size, and is capable of presenting a properly selected POP advertisement in an effective manner in response to detection of a person present near a location where an article is placed.
