A golf club alignment apparatus includes a golf club head portion which includes an optimal ball hitting portion also known as a “sweet spot”. One or two laser units are connected to the golf club head portion, and the laser units project planar laser beams (e. g. fan beams), wherein portions of the planar laser beams impinge on the ground. The planar laser beams are oriented perpendicularly to a front face of the golf club head portion. The support platform projects outward from behind the golf club head portion. Each laser unit includes a laser beam generating portion for emitting a planar laser beam from the laser beam generating portion. Alignment of a target with a golf ball is aided by employing the planar laser beams.