The present invention provides an apparatus and method for chilling beverages in containers. The apparatus includes a tubular body having a first opening, a second opening, an inner surface and an outer surface. The first opening, the inner surface and the second opening cooperate to define a passage through the tubular body for receiving a beverage container. The inner surface and outer surface of the tubular body are formed of and defined by a continuous film of flexible material. A non-gaseous temperature-retaining fluid is received between the inner surface and the outer surface of the tubular body. The apparatus is pre-chilled prior to use, and then is rolled onto the beverage container such that the beverage container is received within the passage through the tubular body to rapidly chill the beverage to a desired serving temperature.