US Patent 7124897 Product display and fronting assembly

A product fronting assembly and method for fronting product is provided. In some embodiments, the assembly includes a base having a bottom, a front, a rear, and opposite sides. The assembly can also include a frame slidable within the base and having a front at least partially defining a handle and opposed sides coupled to the front of the frame. The opposed sides can be spaced a distance apart and between which product upon the base is received, and can be positioned to rest and slide upon the bottom and/or sides of the base. In some embodiments, the frame also includes a rear coupled to the opposed sides and movable by movement of the front of the frame to front product in the assembly.