A method for applying an image to a target wax article is provided. The method comprises the steps: a) forming a reverse of the image on wax-coated transfer paper; b) transferring and reversing the reverse image to produce the image on the surface of a carrier wax article; and c) mounting the carrier wax article bearing the image to the target wax article. Wax articles, in particular candles, produced by the method are also provided.