US Patent 7134132 System and method for displaying advertisements

Patent 7134132 was granted and assigned to Interval Research Corporation on November, 2006 by the United States Patent and Trademark Office.

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Patent Citations Received

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US Patent 11895361 Automatic content recognition and verification in a broadcast chain

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Patent Inventor Names

J. Thomas Ngo0

Malcolm Slaney0

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Patent abstract

A method and system for displaying advertisements. The advertisements are displayed on a television having a controlled connected thereto and configured for receiving commands from a viewer of the television. The method includes displaying a first advertisement on the television, receiving a command from the viewer of the television to display a second advertisement, the second advertisement being a variant of the first advertisement, and displaying the second advertisement on the television.

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Official Website

https://pdfpiw.uspto.gov/.piw?Docid=07134132

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