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US Patent 7136875 Serving advertisements based on content

Patent 7136875 was granted and assigned to Google on November, 2006 by the United States Patent and Trademark Office.

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Patent attributes

Current Assignee

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Patent Jurisdiction

United States Patent and Trademark Office

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Patent Number

Patent Inventor Names

Georges R. Harik0

Alexander Paul Carobus0

Darrell Anderson0

Deepak Jindal0

Jeffrey A. Dean0

Narayanan Shivakumar0

Paul Buchheit0

Yingwei Cui0

Date of Patent

November 14, 2006

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Patent Application Number

103759000

Date Filed

February 26, 2003

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Patent Citations Received

US Patent 12127071 Methods and systems for detecting aggregation events

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US Patent 11659255 Detection of common media segments

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US Patent 11681761 Method and system for mining image searches to associate images with concepts

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US Patent 11699171 Boundary-specific electronic offers

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US Patent 11705121 Multimodal transmission of packetized data

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US Patent 11711554 Methods for identifying video segments and displaying option to view from an alternative source and/or on an alternative device

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US Patent 11775595 Method and system for mining image searches to associate images with concepts

US Patent 11776018 Universal ad creative

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Patent Primary Examiner

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Patent abstract

Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.

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