Is a
Patent attributes
Patent Jurisdiction
Patent Number
Patent Inventor Names
Patrick J. Rainsford0
Date of Patent
January 2, 2007
Patent Application Number
09889966
Date Filed
January 28, 2000
Patent Citations Received
Patent Primary Examiner
Patent abstract
An interactive system provides a video program signal and generates interactive content data to be associated with at least one object within a frame of the video program. The interactive content data is embedded with the object and the object is tracked through a sequence of frames and the interactive content data is embedded into each one of the frames. The program frames with the embedded data are multiplexed with video and audio signals and may be broadcast. A receiver identifies an object of interest and the embedded data associated with the object is retrieved. The embedded data may be used for e-commerce.
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