Novel gelatinous compositions and articles are formed from an intimate melt blend admixture of one or more of a selected block SEEPS copolymers in combination with one or more polymers of poly(styrene-butadiene-styrene), poly(styrene-butadiene)n, poly(styrene-isoprene-styrene), poly(styrene-isoprene)n, poly(styrene-ethylene-propylene), poly(styrene-ethylene-propylene-styrene)n, poly(styrene-ethylene-butylene-styrene)n, poly(styrene-ethylene-butylene), poly(styrene-ethylene-propylene)n, poly(styrene-ethylene-butylene)n, polystyrene, polybutylene, poly(ethylene-propylene), poly(ethylene-butylene), polypropylene, and polyethylene, and a plasticizing oil.